EIDEAL is the leading provider of premium hair products and tools across the MENA region. The brand combines innovative technology with contemporary design to produce a range that has fast become a sensation in both retail and in salons.
As a Definition key partner, the EIDEAL range brings products that sets the industry standard. Harnessing the ultimate in advanced hair care, EIDEAL aims to revolutionise the concept of hairstyling, with innovation, ground-breaking styling technologies, inspired by nature’s most sophisticated minerals and elements; at EIDEAL, quality is never compromised.