Defining a new era for Style & Beauty WE ARE DEFINITION
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Eideal Hair Tools

EIDEAL is the leading provider of premium hair products and tools across the MENA region. The brand combines innovative technology with contemporary design to produce a range that has fast become a sensation in both retail and in salons. Presenting a wide selection of innovative tools from styling combs and brushes, to curling irons, hairdryers and clippers, Definition is also among the first to make extensive use of the incredible new Vern Intelligent Combined Scissors. Their great efficiency and versatility have inspired a new level of artistry and passion for creating exciting and on-trend hairstyles.


Davines’ mantra Beauty will save the world. is reflected throughout their full range of products. Davines hair care products are the ideal choice for bringing out the best in your hair, with a fantastic range of nourishing shampoos, conditioners, creams and hair masks to make you shine like never before.