Defining a new era for Style & Beauty WE ARE DEFINITION
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Founder & Owner

The daughter of the renowned Chairman and Founder of the Rotana Hotel Management Corporation, Mr Nasser Alnowais, Shamma first made her mark working in the hospitality sector at the Beach Rotana Hotel, Abu Dhabi.

Shamma then founded the Anahata Spa brand, centred upon a spiritual and holistic approach to life, inspired by the ethos to help others achieve harmony. She opened Abu Dhabi’s first holistic treatment centre in 2007. Following its success promoting healthy wellbeing through embracing the balance between the mind, body and soul, Shamma has brought this exciting approach to the world of fashion and style with the opening of the Definition hair salon and Definition barbershop.



Born Lebanese – Australian, Bassam dreamt of building a beauty empire from an incredibly young age. Embarking upon his hairdressing career at just 17 in his home city of Beirut his fundamental devotion was to inspiring people to feel more confident.

Bassam’s experience led him to Australia where he worked in several awarding winning salons, perfecting his technical creativity and individual styling expertise, including the famous John Azzi hairdressers in Sydney. With his vision, capability, and the confidence and trust he had from John Azzi himself, Bassam was instrumental in the salon winning the Australian business champion awards consecutively in 2009 and 2010.

Following this success, he moved back to the Dubai in 2011 where he resumed the position of Business Development Manager for Pace e Luce, one of the largest hair salons in the region. Today Bassam’s dream is coming to fruition as, together with his business partner Shamma, they launch the innovative Definition brand to the market.